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Our Founder

A beautician, entrepreneur, educator and author for over a decade, Rasheeah Burrell began her career in 2007 at Medix School of Cosmetology, and has been making power moves ever since. Driven by her passion for hair styling and her electrifying personality, it wasn't long before Rasheeah was styling for runway shows, photo shoots, stage plays, and short films.

In 2009, as a student, she partnered with Nairobi Professional Products as a professional sales consultant in the Baltimore Metro Area.

Seeking to diversify her experience and ultimately enrich the culture of continuing education and B2B relations in the beauty industry Rasheeah pioneered a number of events in the DMV area, including a magnitude of  training classes on hair coloring, cutting, weaving, and much more. Her determination to grow and excel in her craft got industry insiders to quickly recognize her unique ability to draw an audience that is eager to learn.

With over 125 stylists and beauty professionals in attendance, Rasheeah gave 1st Hair Loss seminar in collaboration with celebrity stylist Evie Johnson in 2013.The next year she followed up with a 2nd series facilitating a "Trichology 101: Back to the Root" class.

Identifying the need for business development, In March 2014 she introduced The Brand Building Blueprint. Along with the expertise of Angela Christine from the hit reality show "L.A Hair", Joe Johnson from Razor Ace, and Todd of Client Retention, the expose offered classes on the necessity of Brand Management, and had over 220 beauty professionals in attendance. Adding author to her repertoire, Rasheeah released her 1st book "Marketing Meeeee: The Survival Guide to The Beauty Industry" independently selling over 400 copies in just 5 weeks

In March 2015, keeping with the Brand Building tradition, Rasheeah single-handedly took the Beauty industry by storm with the Brand Building Beauty Expo 2015 featuring key note speakers Tabatha Coffey of Bravo's "Tabatha Takes Over"& Angela Christine of WE tv's "L.A Hair." The BBBE '15 drew a crowd of over 350 Beauty/ Barber professionals, without the aid of paid advertisement or publication.

The Success of the BBBE 2016 was un-paralleled, as keynote speaker Tabatha Coffey returned for a 2nd year in a row in company with the 500 other participants that were in attendance. Beauty Industry Tycoons and Veteran Educators such as Floyd Kenyatta and Lisa Parker were also participants as well as a number of new Vendors, including Salontra Select Suites, Paul's Beauty Supply, and Beauty Blogger: Get Fussy. Along with the success of the BBBE ‘16, Rasheeah served as the lead stylist for a Maryland Live Casino campaign working along side Roy Cox. In 2017 she hosted her first empowerment conference affectionately called “Taking Back My Crown”, with teen entrepreneur Gabrielle Jordan.

The 3rd Annual BBBE was held March 2018 and hosted by Celebrity Hair & Make-Up Artist Monet Everette, featuring Celebrity hair Stylist Oscar James, Fashion Stylist Ty Hunter, Celebrity MUA Reggie Wells, and Pioneer Floyd Kenyatte. In true Mogul fashion Rasheeah will also launched the BBBE Boot Camp in Fall 2018, and is preparing to open the Brand Building Beauty Institute, which will serve as a continuing education Headquarters for Beauty & Barber Professionals, focused on the BUSINESS of Beauty.

"In order to grow your Business, you must know your Business"

R. Burrell